Before destinations became ‘places to go’, they were home to people who established livelihoods, shaped cultural traditions, and appreciated the surrounding forests, mountains or beaches. Today, it’s these characteristics that both attract new residents and create memorable events and travel experiences.
“Destination marketing organizations, mayors, state governors, hotel CEOs, tour operators, online travel leaders, and many others have realized that sitting out the political and geopolitical issues of the world is no longer an option when it comes to attracting and retaining travelers.” ~ Rafat Ali, Founder & CEO Skift (Megatrends Defining Travel in 2018)
“City leaders in government, tourism, and economic development are collaborating more strategically to grow their leisure and business travel sectors in alignment with the interests of their local communities and industries…for these initiatives to deliver a positive return on investment, it’s critical for tourism organizations to work effectively with their local government and economic development agencies to secure the necessary public funds and business community buy-in.” ~ Greg Oates, Skift
Essentially, travel benefits local economies most when it is sensibly planned to target specific visitor profiles, maximize return on investments, and minimize negative social and environmental impacts.
Greenloons has partnered with Astrapto to create destination strategies, sustainable tourism destination assessments, and action plans that:
Together, we have deep experience in:
Our approach consists of seven phases of work housed by three distinct themes. The hallmark of our approach is that our clients gain business value with each key phase of an assessment thereby producing a roadmap that engages stakeholders in the decision-making process.
Destination developers, tourism company owners, government relations personnel, visitor service center and convention visitor bureau directors, and municipal government sustainability champions can determine impacts for all three aspects of sustainability.
In essence, our proven success as leaders and change agents can be leveraged to develop a stakeholder management approach that is engaging, efficient, and effective. In addition, our expertise with a variety of sustainable tourism strategies and best practices equips you to holistically evaluate and plan for stakeholder needs. Finally, our deep knowledge and experience with sustainability criteria along with a proven marketing approach for attracting travelers have provided destinations with a successful tourism destination strategy.
Contact us to schedule an initial consultation.