Eco Trailblazer Greenloons Invited to Join Global Sustainable Tourism Council

Vienna, VA, and Washington, D.C., Aug. 16, 2011– Irene Lane, founder of Greenloons, announced that her organization that showcases certified international sustainable travel opportunities for families has joined the Global Sustainable Tourism Council (GSTC).

The GSTC is an international initiative dedicated to promoting sustainable tourism practices around the world. It was founded in partnership by the World Tourism Organization, the United Nations Environment Programme, UN Foundation, Rainforest Alliance, Sabre/Travelocity and others. GSTC membership is open to all travel and tourism companies, organizations or individuals interested in sustainable travel.

Lane will contribute time and expertise to both the international standards and market access groups working to help raise certification standards and increasing consumer access to certified ecotourism suppliers worldwide.

As a member, Greenloons will commit to promoting the GSTC to its customers, vendors and peers. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee lasting sustainability. Information about membership can be found at

Greenloons ( guides families to travel experiences managed by certified third-party suppliers engaged in eco- and sustainable tourism. Lane founded Greenloons in 2010 for the global community of nature enthusiasts and wildlife conservationists interested in accessing detailed and reliable information about responsible, sustainable and certified ecotourism travel vacations both in the US and abroad.

According to Lane, Ecotourism is one of the fastest growing sectors of the tourism industry and over the past ten years has become a billion-dollar-a-year market. The green travel segment is estimated to be growing 5 percent annually worldwide, representing 6 percent of the world’s gross domestic product and reflecting 11.4 percent of all consumer vacation spending.

About Greenloons

Greenloons is a first-of-its-kind online resource aimed at answering the growing need for accredited eco-tours and sustainable holiday travel in the tourism industry. provides ecotourism education, news, comparable certified ecotour and volunteer conservation program listings, tour reviews and booking services, plus a forum for the community to share its personal vacation stories and tips for establishing ecotourism in any corner of the world.

# # #