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Women on Wheels in IndiaLast fall, G Adventures announced the 50-in-5 campaign as part of the United Nation’s 2030 Sustainable Development Goals.  I had an opportunity to ask Kim McCabe of G Adventures, a few questions about the goals of this campaign and how it related to sustainable tourism as well as benefiting local communities socially, economically and environmentally.

What is your ultimate goal with the 50-in-5 campaign, as it relates to traveler awareness of sustainable community experiences?

G Adventures’ 50-in-5 Campaign will raise CAD $5 million (USD $3.9 million) to integrate 50 new social enterprise projects into the G Adventures portfolio within 5 years.

Recent Comments - Show all comments
  • Kelly
    Kelly says #
    Love G-Adventures!
    I've just finished reading Bruce Poon Tip's book Looptail and have been DYING to go on a G Adventures Trip since. I too studied Su
  • Irene
    Irene says #
    RE:Love G-Adventures!
    Thanks Kelly! We think they are doing good work as well, but by far are not the only ones who are benefiting local communities soc

Compared with the euro zone of Western Europe and some of the more summer tourist attractions in the United States, where economies are affecting the price of ecotourism services and price negotiations by consumers are relatively shunned, green travellers will be pleasantly surprised at how far their dollars will go in these nature and wildlife paradise areas.

These regions of the world have embraced the concept of ecotourism as a necessity not only for elevating their standard of living and conserving their natural and cultural heritage, but also providing a competitive edge in the travel industry.

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