What does the term “obtained a qualified third party eco-certification” really mean to travelers? Is it a “green” seal of approval? Does it mean that a tourism supplier is also operating in a sustainable, responsible, local and eco manner too?
In a newly released Greenloons Consumer Guide to Eco-Certifications, we explain that lure of playing in the billion-dollar annual eco-travel market means that over the last decade, there has been an oversaturation of loosely applied and misunderstood eco-labels that often set the consumer up to pay higher prices often associated with ecotourism. But it doesn’t need to be confusing or expensive.