Green is big. And, so is greenwashing! Last week, I participated in the Ecotourism & Sustainable Tourism Conference (ESTC) that was held on Hilton Head Island. The conference was held at the Westin Hilton Head Island Resort & Spa and it brought together hundreds of ecotourism business professionals, government officials and students to discuss ecotourism trends, business opportunities, and case studies.
I was rather excited to visit Hilton Head Island and this Westin in particular with its emphasis on wellness from the rooms to its surroundings to its restaurant menus. Although not a golfer, I thought it would be fun to explore the area, learn more about its history including the Gullah culture, and sample some great seafood and barbeque. What I didn’t expect was the blatant use of green marketing methods to confuse visitors into thinking they were being environmentally conscious.